Heineken / Bobrov

“Bobro” Gives A New Sign

A communication in line with the new platform for the youth-oriented brand Bobrov. Mysterious and enigmatic, these commercials mimic “live” filming a-la youth horror movies reflecting the young peoples’ eagerness to bfreak through the dull routine and have fun anyway giving each other special signs - signs of “bobro” (in Russian “bobro” sounds much alike and rhymes with “dobro” - “the good” - this way bridging with the brand name “Bobrov”)