MasterCard + BPS Sberbank

Compass

Product: New bankcard full of benefits for travelers
Unique feature: Sky Club miles program

How to promote new bankcard that turns your everyday purchases into air miles?
Idea: Turn cashier in supermarket into stewardess.

OOH: Stewardess in supermarket’s cashbox.
Radio: Flight registration alert in supermarket.

Bank offices: Bank workers in stewardess uniform.