Heineken / Bobrov

There’s no place like home

Rechitskoye is the beer to be proud of for those living in small Belarusian towns. The brand inhabits the territory of warmth and exclusivity of the native place, never pretending for something global and therefore unreal. The communication of the newly reborn “Rechitskoye Rye” is exactly about it: home sweet home where you smell the fresh bread aroma…